About the updated logo
Last month, we made some subtle tweaks to our logo. We updated a font, and added our formal mission statement:
Improving workplace safety through smart lifting solutions.
Although that’s what Simpro’s mission has always been, we only quite recently codified it into a formal statement. It’s a statement that covers everything we do – the motive behind all of our products. It’s about making the workplace safer, and innovating, and using our expertise to solve problems in ways that no-one had thought of before.
We didn’t change that stylised ‘Simpro’ though. We’re leaving that exactly how it was designed thirty years ago, hand-drawn 80’s font and all. It’s familiar and recognisable, and it’s a reminder of just how far Simpro has come.